3/5/2023 0 Comments Eps51 graphic design studio![]() ![]() “It includes a lot of research and product testing before any sketching or modelling.” “In my opinion, the biggest feature of German design culture is the realistic design process,” Rump says. It also ties into one of the defining principles of German design. Rump says that this trend towards “reduction and minimalism”, although not new, have both “become very popular again”. In Rump’s work - from a typical Braun facial shaver to the distinctly less everyday “astrophotography system” - it’s possible to see Rams’ influence too. This year, the Rams-designed LE Braun speaker was relaunched with an update. His impact - clean lines, timeless design - have long been seen as a design standard. ![]() Rams’ designs - from the Braun table top radio to the Oral-B tooth - endure not just in Germany, but throughout the world. Rump says that as a student at western Germany’s University of Wuppertal, he was taught “the principles of good design set out by Dieter Rams and also the direction of the Bauhaus”. “You learn from the beginning to design honestly and focus on the necessities,” says Kai Rump, an industrial designer nominated for the design council’s 2019 Newcomer award. How does Germany’s legacy - and long list of design legends - influence its new crop of designers? “You learn from the beginning to design honestly and focus on the necessities” While it is country-wide, the system is standardised so that a student product designer in Munich will receive the same training and testing as one in Berlin. Students choose from a variety of professional trades, across the fields of design and engineering - over 330 occupations require this formal training. It’s also popular: around 50% of all school leavers take this training. It’s widely credited as a significant factor of the country’s design industry - giving students the academic underpinning as well as professional training. This course, which usually lasts two or three-and-a-half years, comprises half classroom teaching and half on-the-job training. Inside the new museumĪ popular route into the design industry is through the country’s dual vocational education and training system, known as the Dual VET. A spokesperson from the council tells Design Week that this industry provides a “backbone” for the country and a key focus moving forward is digitalisation. A priority for the council is the country’s ‘Mittelstand’ (middle-sized businesses) which includes companies such as kitchen makers Poggenpohl (founded in 1892 in Herford), other furniture brands as well as accessory designers. The German Design Council was set up in 1953 to help make its businesses run more successfully, especially on the international stage. “You have to have an attitude toward the Bauhaus.”īeyond Bauhaus, the country’s design scene has an international outlook. “As a designer, you can’t avoid dealing with it - being that you avoid it or integrate it,” she says. And the century-old movement influence is still felt in Germany, even if it’s as a reaction against it. Weimar’s Bauhaus museumĪnke Blumm, curator at the new museum, says Bauhaus was so important because it comprised “all the avant-garde movements of the time, from constructionism to new ways of using typography and photography as well as everyday design”. A five-level, minimalist white gallery, from architect Heike Hanada, was built earlier this year and now houses around 1,000 objects from the Weimar Bauhaus collection. In Weimar, the pastoral central German town where Bauhaus was founded, the movement has only recently been marked with a suitably design-led dedication. ![]() Dedications to Walter Gropius’ movement are spread throughout the country at Berlin’s Bauhaus-Archiv (which is temporarily closed) and the recently-opened Bauhaus Museum in Dessau (where Gropius set up his art school in 1925). Germany’s diversity of design is perhaps best summed up in the complex legacy of Bauhaus, which turns 100 this year. ![]()
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